THE SIGNATURE PROJECT: THE ART OF STORYTELLING



Storytelling, uniqueness, made in Italy, sustainability, traceability,are the key words for the companies participating in the project “SIGNATURE” 

that present their creations in a different way, giving space to the story behind each product, underlining the characteristics of sustainability understood as a story “ behind the scene” handed down for generations and updated through modern design and innovative techniques.

The story of a product becomes the “Signature” markthat characterizes each leather goods brand; different stories that highlight the creative ability of Italian brands.

The underlying intent of the project is to tell the world of leather goods to the contemporary generations of consumers who are paying more and more attention to stories, products and processes; but at the same time also a different way of dialoguing with international buyers in order to show them the quality and uniqueness of Italian products. Discover the charm behind the story of each story and the attention and professionalism that each company places in the creation of its product.

BRANDS PARTICIPANTING IN THE PROJECT: ATHISON, BOLDRINI SELLERIA, CLAUDIA FIRENZE, DE COUTURE, D&D GROUP, LARA BELLINI, PLINIO VISONÀ, TERRIDA, 11-10 UNDICI DIECI