The latest edition of MIPEL has proved to be not only a moment of meeting and business between buyers and exhibitors but also as a moment of discussion of some of the main themes so dear to the fashion system today and more particularly to the chain of belonging: sustainability , digitalization, Made in Italy, start-ups, internationalization opportunities.
Since the first day of the event, in fact, several “talks” have followed one another, moderated by the journalist Andrea Guolo. Among the various interventions, in addition to those sponsored by Camera Buyer Italia (click here to find out more), the following are also worth mentioning: the testimony of the founders of the MIRTA platform, the e-tailer who bet on the craftsmen.
The days of the event were also enlivened by the performance of very different artists but with one common factor in common: the passion and the desire to communicate through their art and therefore leave a mark.
So on Sunday 16 February, visitors were captured by the sounds and percussion of “Damat”, a young composer and street drummer born in 1994 who uses recycled materials to reproduce music. Damat started playing his mother’s pots from an early age and now he plays in the largest Italian and world cities with buckets, pots, plates and any other object that can produce a sound. He has participated in several television programs such as: Tu Si Que Vales, Edicola Fiore and Czechoslovakia Got Talent.
Monday 17 February was the turn of the social actress Tiziana Di Masi with her show: “Before buying, think!”, An interactive show on education for sustainable purchasing, traceability, the real made in Italy. With more than 220 performances with the show “All I’m about to tell you is false” on tour since 2013, Tiziana is the national anti-counterfeiting testimonial for the Ministry of Economic Development and her show went on stage in the Chamber of Deputies, in the Senate and broadcast live on RAI Cultura. Since 2016 he has been a testimonial for legal purchase education for Confcommercio and Confindustria.
Space for dance instead on Tuesday 18 February thanks to the “Modulo Academy”: training place, born in Milan, dedicated to urban dances, is aimed at all students who wish to make dance their profession. On the occasion of the collaboration with MIPEL, “Modulo Academy” has created a flashmob with a street character, with a strongly current language, enhancing the artistic expression in all its forms, from dance to craftsmanship, with awareness in the present and trust in a future eco friendly.
