Last 23rd March has officially started the first “digital only” edition of MIPEL, the main international B2B event dedicated to leathergoods and accessories. In fact, due to the pandemic, the event could not organise its usual physical edition in Milan, so it inaugurated a new digital platform that allowed exhibitors and buyers from all over the world to meet: www.mipelthedigitalshow.com
In the first three days of the event, the new MIPEL platform recorded over 10,000 unique views and the virtual stands of the exhibitors (over 75) were viewed about 6,000 times.
Navigating “MIPEL The Digital Show” is very easy: on the homepage you can find the main product categories in the world of leather goods, which can be selected according to what you are looking for. There is also always a link to the list of all the brands present.
Another section not to be missed is the “MIPEL TALK”, a series of interviews and webinars with influential figures from the international fashion and luxury industry on the main topics for the leather goods sector, as well as the presentation of the trends for the world of leather goods for the next FW2021/22 season.
The area of the website www.mipelthedigitalshow.com that any buyer interested in Italian leather goods must absolutely explore is the BUYERS LOUNGE: a section in which MIPEL presents its “Manifesto” highlighting a selection of Italian leather goods companies paying attention to the needs of international retailers. During the pandemic, new retail scenarios emerged, highlighting the major assets of which the Italian leather goods industry is rich and in this section you will be able to find 20 interviews to some of the most interesting italian leather goods companies selected on 4 “criteria”:
If you still haven’t been able to visit the show and discover the brands present or if you have missed any of the events during the first week of the digital show, don’t worry, “MIPEL The Digital Show” will remain online until 15 July and you can always go back to the brands’ stands or watch all the interviews, talks and webinars by simply accessing www.mipelthedigitalshow.com to visit the respective sections of the platform.
The platform will also be enriched with new content over the coming months!
