After the obligatory stop in March caused by the COVID-19 emergency, one of the most awaited events for the world of Italian leather goods returns to Seoul, with a whole new look: Mipel Leathergoods Showroom in Seoul evolves and becomes Silent Mipel Showroom in Seoul.
The pandemic made it necessary to revise the well-established format created by Assopellettieri with the invaluable support of the Italian Ministry of Foreign Affairs and International Cooperation and ITA-Italian Trade Agency which will take place from 20th to 26th October 2020 in High Street, Seoul and will see the participation of 21 Italian brands.
Companies will be protagonists with their SS2021 collections exhibited in Seoul and entrepreneurs, even if not physically present, will be able to “meet” buyers and the Korean press through virtual sessions of “Meet the Brands”: 20-minutes spaces for each brand concentrated in the first three days of event and dedicated to a selection of companies that will be able to tell themselves and tell their products.
The event was officially inaugurated today 20th October with a ceremony halfway between the virtual and the real: in the High Street was present the Director of ITA-Italian Trade Agency Vincenzo Calì who did the honors, while in connection through the Zoom platform have spoken: the Italian Ambassador in Seoul Federico Failla, the President of MIPEL and ASSOPELLETTIERI Franco Gabbrielli and the Director of ASSOPELLETTIERI and CEO of MIPEL Danny D’Alessandro.
“The Silent Mipel Showroom in Seoul is an example of how it is possible to continue to support companies and do business in this moment of profound crisis, while not moving from the national territory – comments President Franco Gabbrielli -, we are proud to say that this format, conceived by us together with the precious partnership with ITA-Italian Trade Agency and the Italian Ministry of Foreign Affairs and International Cooperation, is the first ever in the Italian fashion scene to be landed across the border and come to life with these characteristics. Korean buyers and press will be able to enjoy live, in physical presence, the collections of our companies set up for the occasion in the spaces of the HIGH STREET Italia building in Seoul; the representatives of the brands, on the other hand, will connect in streaming according to a specific calendar and will have the opportunity to tell about themselves to the Korean world. An innovative format of which we are the forerunners and which we will certainly replicate on other international initiatives”.
In addition to this meeting moments dedicated to the brands, seminars dedicated to buyers and the Korean press have also been organized with a focus on the world of Italian leather goods, on sustainability as a winning element in the leather goods sector and on the importance of creating “durable” products; very interesting moments of reflection organized with the collaboration of Studio Mattori and Lineapelle.
Below is the list of participating brands:
ALMA TONUTTI
BOLDRINI SELLERIA
BONFANTI
BPRIME
CHRISTIAN VILLA
CLAUDIA FIRENZE
DEL CONTE
FONTANELLI
GILDA TONELLI
GIOA
GIORGIA MILANI
LANZETTI
LORISTELLA
PIENNE
PLINIO VISONA’
QMAN
SAPAF ATELIER 1954
STEFANO TURCO
TONELLI UOMO
VALIGERIA RONCATO
VITTORIA FIRENZE