From March 12 to 14, 2019 ASSOPELLETTIERI and MIPEL went to Seoul for the sixth edition of the exhibition-event “MIPEL Leather goods Showroom in Korea” that took place at Park Hyatt Hotel in Gangnam.
The showroom that was organized thanks to the precious support of ITA- Italian Trade Agency and Ministry of Economic Development presented a group of 34 brands: 7 companies of AIP-Associazione Italiana Pellicceria and TheOneMilano exhibition, flanked the 27 leather goods companies expanding the overview of the leather products and showing the care for details typical of Italian know-how.
The 34 companies that presented their FW 2020 collections were:
ATHISON, AURORA PRESTIGE, BASETTI, BERGÈ, BGBL, BOLDRINI SELLERIA, BONFANTI, CASTELLARI, CHRISTIAN VILLA, CLAUDIA FIRENZE, CUIR ROSE, DE COUTURE, GEMINI, GILDA TONELLI, GIORGIA MILANI, HERESIS, INNUÉ, IO PELLE, LANZETTI, MARCO BIANCHINI, MARCO MASI, METALSERVICE, MAURIZIO TAIUTI, NiMA1708 BY DRG, NELLO SANTI, NIPAL, OFFICINA ARTIGIANA, OLIVIERI, PIERO VIA PALAGINA, PLINIO VISONÁ, PULICATI, ROBERTA GANDOLFI, ROSSI FUTURING, ROSSOMENTA.
More than 600 korean buyers attended the exhibition, such as LOTTE, LOTTE HOMESHOPPING, SHINSEGAE, GALLERIA, BINASCO E HYUNDAI.
During the event was presented the special co-lab project between leather goods companied and emerging designers who realized five capsule collections:
These partnerships testify the meeting between creative inspiration and craftsmanship, tradition and modernity, innovation and functionality.
No less important was the leather goods trends presentation in the special “TREND AREA”, in which were shown some leading products that showcased the “beautiful and well-made” of Made in Italy leather goods.
Great enthusiasm for the “POP UP STORE” project in two of the most prestigious department store: Hyundai Coex (March 12/14) and Hyundai of Mokdong (March 15 to 22), as the proof that the Italian leather goods product meet perfectly Korean tastes.