SCENARIO is a special stage for the new designers and the coolest brands.

Find out more.

Each edition SCENARIO has a different theme and setting. It has a dedicated communication and promotes the matching between creativity and foreign markets also thanks to the collaboration with Camera Nazionale della Moda Italiana (the National Chamber for Italian Fashion) and the internationalization project for participating companies.

Here buyers and designers who joined the Camera Nazionale della Moda Italiana (the National Chamber for Italian Fashion) and the internationalization project.
During MIPEL 114 edition (16-19 September 2018) the 4 international buyers that presented the 4 Italian designers are:

Hankyu presented Afhra
B.mybag presented Belloni / De Silva
Goldie H.P. France presented Nico Giani

BN240 presented Warp

NEWS!! SCENARIO, the most important area of MIPEL gets bigger! 65 booths in an area of about 1000sqm. SCENARIO central section was dedicated to the special “Capsule” project: a co-branding between emerging designers and well-known brands.


This sector is formed by completely pre-staged areas of 9 mq.
Have a look at technical description. Click here


Agata Handbags, Alberto Olivero, Anima Libera, Bagolo, Barain Milano, Bbenbags,,, C4psul4, Dalaleo, Dampaì, De Couture, Donatella Brunello, Eche, Edgeffe, Ema-bia,  Firminio, Fortu milano, Fri-Yay s.r.l, Gabriela Vlad, Gaetano Pollice, Giulia Cherie, Harleq, Ina Kent, Iuri, Jost, Kassiopea, Lara Bellini, La Fille des Fleurs , Loristella, M*BRC, Maestoso, Maison Heroine, Mia Elias, Mialuis, Mon Essentinelle, MuSté Studios, Officine Federali, Roberto Buono, Rosa Lou, Sapaf atelier 1954, Soraya Milano, SPAZIOiF, Spoilt For Choice, Stefano Turco – Opera Bags, Thule, Velvet Collection.

Past displays of Scenario area