On Monday 17 September at 2.30 pm at the FieraMilano-Rho Lounge Gallery, the top three American influencer Lindsi Lane Watt (solindsi.com), Marni Harvey (styleontherise.com) e Christie Ferrari (christieferrari.com) will hold a workshop entitled “The Art of Becoming an Influencer”.
USA Influencers is an ambitious joint-project that sees MIPEL and MICAM united in an innovative initiative to promote the Lombard trade fair system.
The project, realized with the support of Regione Lombardia, sees the involvement of three important American influencers who, through their social channels, will tell the excellences of both the fairs, as well as the territory, the artistic beauties and the lifestyle. They will discover the Made in Italy know-how with a day dedicated to visit some local production units of bags and shoes.
This initiative aims to convey to a qualified US target of footwear and leather goods’ buyers the city of Milan as a reference place for fashion trends with a special focus on the new features presented at MIPEL and MICAM.