The theme and campaign of this edition are new and were realised by young figurative artist and performer Federico Bassi. It is a suspended sphere in which bags and accessories are intertwined in a metaphoric weave inspired by the indissoluble and dynamic relationship between three elements – sky, man and earth – whose heart is the city of Milan. The sphere is also linked to the symbolic meaning of the number of this MIPEL edition: 111, whose sum is 3 and which inspires the setup of the pavilions.