MIPEL & THEONEMILANO fly to Japan to present “MADE IN” the special presentation event of the two fairs organized with the support of Regione Lombardia and which will take place from 23rd to 25th October 2019 at the ninth floor of the SHIBUYA HIKARIE HALL department store of Tokyo during PLUG IN, the high-quality fashion and lifestyle exhibition organized by Senken Shimbun, the newspaper most widely read in Japanese fashion industry.
The initiative has the aim to give visibility to the two Milanese events in the Japanese market, one of the most important for Italian fashion and to present the SS2020 collections of the participating brands.
NEWS! A completely new way of presenting: in fact, the products will be explained through storytellings that will highlight the brands strengths and will show the “know-how” and the creative abilities of small/medium-sized companies, which are the true heritage of the Italian fashion sector.
15 are the brands that will present themselves through a special approach, a series of stories that will reveal their history and uniqueness:
ALBERTO OLIVERO, ALMA TONUTTI, BGBL, BOLDRINI SELLERIA, CAMPOMAGGI, CHRISTIAN VILLA, COLONNELLI 2.0, DANIELE AMATO, DE COUTURE, FORTU MILANO, I MEDICI – FIRENZE, IRMA CIPOLLETTA, LAURAFED, PLINIO VISONÁ, SAPAF ATELIER 1954.