The Hyundai interview

Good morning, my name is Woona Choi and I am the MD in charge of leather goods in Hyundai department stores.

The “IT Bag” in Korea could be a bag that expresses the personality of the person who wear it. We are full of with cool and high-quality bags, which can also be found abroad.

Particular colors, details like patchwork, embroidery and decorative elements are all factors that can affect the purchase of a bag. For this reason I chose The Dots … which stands out for using all these elements. To express one’s personality through fashion will be a trend that I believe will continue for a while.

I’m at MIPEL to look for a practical, light and original product both for colors and for decorative elements such as sequins, furs and particular fabrics.

I consider colors and materials important, above all because the material of a bag determines its weight and peculiarity. As for the shades, I prefer primary colors and innovative mixes, usually black or brown.