MIPEL LAUNCHES “MIPEL DIGITAL TRADESHOW” – THE DIGITAL FAIR powered by NuORDER



An online platform designed to allow exhibitors and buyers to talk and do business by reducing physical distances.

MIPEL from 15th September to 1st December 2020 has launched an innovative platform: the “Mipel Digital Trade Show,” an online platform designed to allow exhibitors and buyers to talk and do business by reducing physical distances. A virtual event that had the aim to guarantee maximum visibility for participating exhibitors to international visitors who, for obvious reasons related to the global health emergency, have not been able to travel. Thanks to this digital solution, attendees have been able to place their orders, meet participating brands virtually, view the new SS2021 collections and find out what’s new in the sector.

The partner chosen by Mipel to inaugurate the beginning of this digital path is the leading B2B e-commerce platform NuORDER. Exhibitors had have the opportunity to get in touch with a qualified network of over 500,000 retailers and benefit from NuORDER’s market leading features such as digital catalogs, line sheets, 360 imagery and Virtual Showroom to boost their wholesale business.

WAITING FOR MORE INFORMATION ABOUT THE NEXT MIPEL DIGITAL TRADE SHOW EDITION, DON’T MISS OUT THE NEXT PHYSICAL MIPEL EDITION (21/23 MARCH 2021) IN FIERAMILANO-RHO!