Mirta, the digital showroom that connects local contemporary brands with international curators, and MIPEL, the international trade show dedicated to leather goods and fashion accessories, renew their phygital partnership for the Mipel122 edition that will be held on 18-20 September in Halls 1 and 3 at Fiera Milano-Rho exhibition center.
A SUCCESSFUL COLLABORATION! The omnichannel collaboration launched at MIPEL121 attracted more than 5,000 buyers to the Mirta | MIPEL landing page and recorded more than 1,000 orders through the platform. In fact, 70% of exhibitors on Mirta received orders from America (40%), Europe (41%) and Asia (19%). Thus, the phygital partnership proved to be the winning solution that enabled direct contact between independent brands and buyers and boutiques located all over the world.
As it has already happened, also for the 122nd edition MIPEL goes digital thanks to a dedicated section on Mirta platform, live from 1st to 30th September. A real virtual showcase with pages dedicated to each exhibitor, to give each of them greater visibility towards the market and international buyers who will be able to place orders online and get in touch even remotely, thus breaking down all space-time barriers.
Mirta will also have a physical presence at the event with a 300-square-meter to present visitors with a selection of the brands on the portal and create a 360-degree experience that combines the physical and digital.
NEWS! One of the most important news in this edition is the introduction of Mirta Officina: a back office tool developed by Mirta’s tech team to support brands in the entire logistics process (order management, shipping, payments, customer address book, invoicing and communications), with a section specially developed for the trade show event. Thanks to this innovative tool, MIPEL is the first exhibition to offer its exhibitors a back office service, with which to take orders online directly during the fair, saving time and having the support of a Mirta contact person available.
WHAT ARE YOU WAITING FOR?
READ THE PRESS RELEASE TO DISCOVER MORE ABOUT THE PARTERSHIP!