Wizwid interview

Good morning, I’m Jinsung Park in Wizwid.

Wizwid is a Korean online select shop specialized in the sale of foreign brands in the fashion and lifestyle sectors. The products offered must stand out for their design and must be very trendy.

Our online shop is certainly the fastest way for foreign brands to be known by Korean consumers.

The turnover of the bags constitutes 20% of the total of our store. The best-selling brands are Marni, Baobao, Rebecca Minkoff, and suitcases, tote bags and shoulder bags. Dragon and Kurt Geiger, with their bags of natural materials, including bamboo, are in great demand by our consumers.

Wizwid users are particularly interested in new foreign brands participating in MIPEL and distinguished by their design, original materials and good quality and price.

The Woobag brand, selected by us, joins all these qualities. We are also looking for companies that are interested in a B2B approach but also B2C. For brands that want to test the Korean market with the least risk I would say that Wizwid could be a good opportunity.

It is important for us that a brand is both original and future trend-setter, as in the case of Woobag, which uses new materials such as wood.